GEN Z FINDS STRENGTH IN SOFT SAVING

Gen Z Finds Strength in Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: earn steadily, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching money with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing equilibrium, health,

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